Hey Fats, cool that you have the time to talk. Please introduce yourself.
Hi thanks for asking, so it’s me here Fats Shariff mild mannered Photographer, Watcher & Advisor sometimes known as Fatsarazzi
In the 90s every kid wanted to be DJ, now it seems everyone want to run a clothing company. What would the streetwear scene need right now to become as fresh as it used to be?
I agree 100%, it is the NIKE ID Studio x 10…not happy to just do it for yourself, you want to give the world your BETTER version of the Genre. For this to change something new has got to come along. Streetwear is just that Streetwear & it will stay this way like Haute Couture, it is a staple of the industry now. No for this to change the same Evolution needs to occur, personally in Menswear, the mixture of Smart & Casual is the way forward, but then that could be my age talking.
You are quiet present online and have various sites and blogs such as fatsarazzi.co.uk, your blogs on hypebeast and slamxhype… What’s your take on online media and how it changes the way people live?
On Line media will continue to gain momentum & Importance. It will in my opinion completely take over from Print. Most of the people into all this has not got the Money & Patience to by up & read magazines & the like. They want their info now & at the touch of a button. Read, Like Click & Buy without leaving your desk. What I do not like is all the hating that goes on in these Blogs, mine included. People rarely leave a positive comment, there is always some Fire in there. It is a form of Narcissism on the part of the blogger & the hater. Nothing to feel bad about just the way it is. I am big fan of the web & the freedom…like I always say it is the last Bastion of Freedom & Anarchy in an all too conditioned world. But like all things you have to take the Bad along with the Good.
You also run the “trend forecasting” company WW&N. Please give us a better description for your company and tell us what your mission is.
Hmm…more than forecasting it is Trend Inspiration. We aim to inspire our clients to be Different with Confidence. Fashion is all to similar on all levels & that is due to all the reference points & research. In Forecasting everyone of importance subscribes to WGSN & all look at what they have to offer season to season, so naturally the streets & shops look similar. Yes it always was like this before, but there was still a little individuality & expression that made it different. The Web has made it a lot easier & you can get more info now than ever…so in some sense people are lazier or time is of the essence & they have no time to go & do research in there own…now they do it from their desk. We at What,When & Now, analyse the same source info as everyone else, but try to give an alternative to what may be the ‘Big Gun Trends’ of the season, we try to look for more within emerging trends & offer a complete view from Style, Graphic & Colour.
You are also big time into photography. What interests you about photography and can you describe your style?
Oh yes…I like to document the world we live in, as well as Working on Artistic Projects & Portraits, but I am all about the wide angel…I want to get it all in the shot, make you feel like you were there. My Style ? Hmmmm Portraits R Us, Reportage, Kaleidoscapes, Art. Does that cover it…but I am really into working with artists, My Pictures their Art, at the moment I am working on a Portrait Project with British Artist SheOne…my pictures & he is painting on them…we hope to tour this show next year…so watch this space. I do like these Colabs & am looking to do a lot more.
PS: This is for assignment purpose. Reference from http://www.streetwear-websites.com/articles/streetwear-history/
In the 90s every kid wanted to be DJ, now it seems everyone want to run a clothing company. What would the streetwear scene need right now to become as fresh as it used to be?
I agree 100%, it is the NIKE ID Studio x 10…not happy to just do it for yourself, you want to give the world your BETTER version of the Genre. For this to change something new has got to come along. Streetwear is just that Streetwear & it will stay this way like Haute Couture, it is a staple of the industry now. No for this to change the same Evolution needs to occur, personally in Menswear, the mixture of Smart & Casual is the way forward, but then that could be my age talking.
You are quiet present online and have various sites and blogs such as fatsarazzi.co.uk, your blogs on hypebeast and slamxhype… What’s your take on online media and how it changes the way people live?
On Line media will continue to gain momentum & Importance. It will in my opinion completely take over from Print. Most of the people into all this has not got the Money & Patience to by up & read magazines & the like. They want their info now & at the touch of a button. Read, Like Click & Buy without leaving your desk. What I do not like is all the hating that goes on in these Blogs, mine included. People rarely leave a positive comment, there is always some Fire in there. It is a form of Narcissism on the part of the blogger & the hater. Nothing to feel bad about just the way it is. I am big fan of the web & the freedom…like I always say it is the last Bastion of Freedom & Anarchy in an all too conditioned world. But like all things you have to take the Bad along with the Good.
You also run the “trend forecasting” company WW&N. Please give us a better description for your company and tell us what your mission is.
Hmm…more than forecasting it is Trend Inspiration. We aim to inspire our clients to be Different with Confidence. Fashion is all to similar on all levels & that is due to all the reference points & research. In Forecasting everyone of importance subscribes to WGSN & all look at what they have to offer season to season, so naturally the streets & shops look similar. Yes it always was like this before, but there was still a little individuality & expression that made it different. The Web has made it a lot easier & you can get more info now than ever…so in some sense people are lazier or time is of the essence & they have no time to go & do research in there own…now they do it from their desk. We at What,When & Now, analyse the same source info as everyone else, but try to give an alternative to what may be the ‘Big Gun Trends’ of the season, we try to look for more within emerging trends & offer a complete view from Style, Graphic & Colour.
You are also big time into photography. What interests you about photography and can you describe your style?
Oh yes…I like to document the world we live in, as well as Working on Artistic Projects & Portraits, but I am all about the wide angel…I want to get it all in the shot, make you feel like you were there. My Style ? Hmmmm Portraits R Us, Reportage, Kaleidoscapes, Art. Does that cover it…but I am really into working with artists, My Pictures their Art, at the moment I am working on a Portrait Project with British Artist SheOne…my pictures & he is painting on them…we hope to tour this show next year…so watch this space. I do like these Colabs & am looking to do a lot more.
PS: This is for assignment purpose. Reference from http://www.streetwear-websites.com/articles/streetwear-history/
